The story starts back in 2018, when I was a student of Sam Ovens.
For anyone who doesn't know Sam, he was really big in the consulting space and now he owns Skool.com
Like many coming up through Sam Ovens’ consulting program, I was building my own thing, learning fast, and asking questions publicly.
I was super excited, trying to figure out LinkedIn, so I put a post out to the group asking if anyone would be open to sharing their strategy, and one person stood out: Mitch Gonsalves. Instead of just replying with a couple of tips, he decided to do a full-on webinar walking through his entire process. That’s just who he is.
Two months after the webinar, I reached back out to Mitch, this time with a fully automated system based on his method.
See, I’ve always hated manual work. It's unreliable. It slows things down. And more than anything, it hides the data you actually need to make smart decisions.
When I brought it back to him, we knew we had something. We partnered up and launched a business together: Executive Advantage.
It took off quickly. Within a few months, we were doing six figures a month and working with a lot of high-level clients. Eventually, we even launched a mastermind for the people in our ecosystem — something I’m still really proud of.
And the more I built it, the more it became clear: this wasn’t just a tool for us. This was something every founder dealing with the same chaos needed.
That’s when HQ became Optimate. A name that blends the two things I’ve always chased: optimization and automation.
Later, Mitch went on to pursue his own path, and I’ve continued leading Optimate forward — turning it into the platform I wish we’d had from day one.
Today, Optimate is powering teams who are tired of the mess — tired of spreadsheets, tired of overpaying, tired of wondering what’s actually going on inside their own business.
We built it for us.
Now, it’s here for you.
